Brief Bolthouse Farms Company was becoming a house of brands, fueled by a new purpose: Ingenuity Grows Good. Already redesigning their consumer identity with Sterling Brands, they asked us to develop their corporate identity to be distinct from it, and to convey their new purpose to key audiences.

Solution We drew inspiration from the geometry of harvesting to create a proud, energetic symbol and graphic language. We balanced the ‘techie’ symbol with a color palette and photography rooted in nature.