Brief Venice Run Club is a diverse collective of runners with a shared commitment to self and community improvement. I joined VRC when I first moved to LA and have gotten to know the founder Justin personally. I worked with him to redesign the group’s logo to better represent its strong values and unique experience.

Solution We developed a mark that conveys themes of community and diversity, infused a sense of dynamism and energy. The mark boldly champions the place the club calls home—V is for Venice!